Hi.

I'm Deenie, a creative writer, essayist, and copywriter. 

Love Letter Series: Fancy Fitness Fashion

Love Letter Series: Fancy Fitness Fashion

Dear ALALA,

Look what you've done. Until you, I've been pretty content buying most of my workout clothes from the Gap. But you...you're so soft and stylish. You make workout clothes that I want to work out in and go out in. And you know what happens when I wear cute workout clothes? I want to work out, and I want to work out like a boss. You complete me. 

Keep athleisure wear alive. 

xo,
Deenie

Full disclosure: I don't believe that workout clothes must be pricey or fancy. Luxury workout clothes are, well, a luxury. But what can I say? I'm an advocate of a high-low lifestyle.

Above: The Flyweight Hoodie in Poseiden

ALALA has quickly become one of my favorite fitness brands, not just because it's stylish as hell, but because it's well made (the fabrics are so soft) and they do all the things you want your workout clothes to do: mainly, wick away that sweat, but also make you look fine for your workout.

This is a bomber jacket. I know, NOT necessary for any gym I've ever been to, but damn, right?

This is a bomber jacket. I know, NOT necessary for any gym I've ever been to, but damn, right?

Yeah, a total fitness indulgence. But if you're gonna, might as well make it hot

The New Class of Fashion Sports Bras

The New Class of Fashion Sports Bras

Love Letter Series: The Smoking Slipper of Dreams

Love Letter Series: The Smoking Slipper of Dreams