Watch Ray-Ban's "Color Guard" by James Alexander Warren
For those who don't know, I pseudo work in advertising at my day job. Yes, it's publishing, but it's the ad side of publishing. My team and I spend a lot of time looking at "what's out there" and trying to develop new, awesome, exciting ideas for advertisers.
That said, I'm always intrigued when an advertiser creates genuinely unique, original content through something like an artist collaboration or short film. It's even more awesome when the director of that film is a very dear friend.
Color Guard, presented by Never Hide Films for Ray-Ban, is the story of a monochrome--someone who has lost their ability to see color. This guy Roland (Rory Scovel) is sent to “Guru Tiki Royal’s Color Camp For Adults” in order to get it together, see some colors, and hopefully be a better husband and dad (because as it seems, he's been a joyless A-hole). And it's directed and co-written by one of my besties, James Alexander Warren. So pretty proud of that. Watch the film below and check out a few behind the scenes photos of cast and crew, including Clover, who's basically the cutest kid on earth.
Additionally, pay attention to the score, a beautifully written soundtrack by Kamasi Washington.