Experiment: I Washed My Purple Hair With 2 Different Shampoos & This Is What Happened

If you've ever colored your hair a shade that coincides with a hue of the rainbow, you'll know that it can take Herculean efforts (and boat loads of dry shampoo) to maintain this color. Each time you shower, you fear the sight of candy-colored suds swirling around your feet, escaping through the drain. What took hours to complete and many dollars to pay for has faded with lightning speed and will soon enough disappear in any number of washes. Thing is, it doesn't have to be this way.

Back in January, I entered Hairstory Studio an average woman and left a unicorn. Color Priestess Roxie have me a high-pigment pink with the sensibility of a Lisa Frank binder. Careful to maintain its powerful punch, I washed my hair solely with New Wash, their specially formulated, detergent-free shampoo & conditioner in one. I'd been using it since October 2016. It has not only been my repair-all hair solution, but it was critical in the packing game. (Reminder: I live out of a suitcase.) Without a separate bottle of conditioner, I had room for oh...3 more travel-size beauty products.

The pink evolved from upbeat coral to a powdery blush, and finally dissolved into #MillenialPink in its final hours. It was glorious from start to finish. "Pink is a gateway color," Roxie told me. "It looks good on almost everyone." But when time came for me to return to Hairstory in April, I wanted to try something different.

Purple. Why not?

This time, however, I took the New Wash challenge and did a little experiment. To prove that Hairstory's New Wash is light years ahead of other shampoos and conditioners at maintaining pigment (and making hair awesome), I parted my hair down the middle and washed the right half of my head with New Wash and the left side with another shampoo that will go unnamed. Eight washes over the course of 1 month. Crafty showering skills required.

Part of me wishes I'd conducted this experiment on my pink locks, because the color was so intense to begin with that it took longer to fade. While my purple was high-pigment, it was also partly lavender from the start, meaning, the lighter it is, the quicker it will naturally fade.

The results of my experiment, however, were indisputable. The New Wash side of my hair maintained my color more vibrantly, while the Other Shampoo side of my hair was totally stripped of purple by the end. Not to mention, people could recognize the difference in my hair's texture from one side to the next. New Wash consistently leaves my hair soft, shiny, and healthy, while the Other Shampoo left my hair less manageable.


deenie hartzog mislock purple hair

Washing two days after the initial coloring, the purple doesn't change much on either side.


deenie hartzog mislock purple hair


deenie hartzog mislock purple hair

By my third wash, you can see that New Wash side (my right, your left) is maintaining pigment better than the other side.


deenie hartzog mislock purple hair

Again, the major difference is really in the richness of the color, as both sides have begun to fade.


While both sides have faded, the New Wash side has maintained not only richer pigments, but also more color. The other side is beginning to show signs of the bleach beneath the color.


By this point, the Other Shampoo side of my hair is revealing a great deal more of the bleach.


This was my next to last wash, more than three weeks since I'd initially colored my hair. There was barely any color left on the Other Shampoo side of my hair.

The day of my 8th wash, nearly 30 days after the initial coloring , I re-dyed my hair with pink and purple hues that had been packed up for me by Hairstory. Now I've got a steely lavender-blue and have repeatedly thanked the Gods of Showering for the luxury of washing my entire head with one shampoo--New Wash.